
The Campaign to endow the Macon F. Brock Jr.
Palliative Care Medicine Program
Lake Taylor Transitional Care Hospital has created a 135-year legacy of caring for community members – whether they are young, elderly, or in the middle of life. We provide every patient with compassionate and quality care, regardless if they are a brief visitor, recovering from surgery, or facing a serious long-term illness.
In order to build on that legacy, an $8 million campaign was launched in 2022 to endow a palliative care medicine program. With an initial $1.2 million gift from philanthropist Joan Brock and other cornerstone gifts, the Macon F. Brock Jr. Palliative Care Medicine Program was born. The intention was to ensure that every patient who comes to Lake Taylor with a serious or life-changing illness has access to palliative care, a holistic approach based on the needs and preferences of the patient, not on the prognosis. Over the next two years, an impressive group of supporters stepped up to meet the challenge to fully fund the program at Lake Taylor. Today, we are pleased to announce that through gifts received and gifts pledged to be made over the next few years, the financial goal has been reached, and the dream will soon become a reality.

What exactly is palliative care, and why is it important?
Palliative care is a person-centered approach to care. It is appropriate at any age and at any stage of a serious illness to reduce pain, symptoms, or stress, and it can be provided along with curative treatment.
Palliative care improves the quality of life for both the patient and their family. It makes a stressful time less stressful. Palliative care is a relatively new term and since people won’t embrace what they don’t know, caregiver families need to learn more about it.
Campaign Cabinet Members
Vickie Bilisoly
Sarah Bishop
Gil Bland
Susan Colpitts
Stephanie Dickens
Beth and Paul Fraim
Caroline Oliver
Mike Shumate
Scott Wheeler
Charity Volman

Campaign Resources
Tracy Ashley
Foundation Assistant
Lake Taylor Transitional Care Hospital Foundation
1309 Kempsville Road, Norfolk, VA 23502
(757) 461-5001
tracy@laketaylorfoundation.org








