The Campaign for the Macon F. Brock Jr.
Palliative Care Program Endowment

Lake Taylor Transitional Care Hospital has created a 130-year legacy of caring for community members – whether they are young, elderly, or in the middle of life. We provide every patient with compassionate and quality care, regardless if they are a brief visitor, recovering from surgery, or facing a serious long-term illness.

We are now building on that legacy with a campaign to ensure that every patient who comes to Lake Taylor with a serious or life-changing illness has access to palliative care, a holistic approach based on the needs and preferences of the patient, not on the prognosis. Towards that end, an impressive group of supporters have come together to launch an $8 million campaign to fully fund the Macon F. Brock Jr. Palliative Care Program Endowment at Lake Taylor.

They invite you to join them by donating or making a pledge today!

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What exactly is palliative care, and why is it important?

Palliative care is a person-centered approach to care. It is appropriate at any age and at any stage of a serious illness to reduce pain, symptoms, or stress, and it can be provided along with curative treatment.

Palliative care improves the quality of life for both the patient and their family. It makes a stressful time less stressful. Palliative care is a relatively new term and since people won’t embrace what they don’t know, caregiver families need to learn more about it.

To be able to provide access to free palliative care for every Lake Taylor patient, in perpetuity, we must fund the program completely at a cost of $8 million. With an initial $1.2 million gift from Joan Brock, along with other cornerstone gifts, Lake Taylor is well on its way to fully endow the Macon F. Brock Jr. Palliative Care Program, guaranteeing that no one will go without the best care for chronic conditions.

Each of us knows someone facing the challenge of a chronic and debilitating medical condition. Together, we can ensure that everyone in our community can access this new, modern standard of transitional care.

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Campaign Cabinet Members

Joan Brock Honorary Chair

Dave Durham Co-Chair

Ed Lilly Co-Chair

Shirley Baldwin
Vickie Bilisoly
Sarah Bishop
Gil Bland

Eleanor Bradshaw
Susan Colpitts
Stephanie Dickens
Beth and Paul Fraim
Caroline Oliver

Anita Poston
Mike Shumate
Scott Wheeler
Charity Volman

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Campaign
Resources

CONTACT INFO:
Debbie Schwartz – Executive Director
Lake Taylor Transitional Care Hospital Foundation
1309 Kempsville Road, Norfolk, VA 23502
(757) 461-5001 Ext. 339
schwartz@laketaylor.org