The Campaign for the Macon F. Brock Jr.
Palliative Care Program Endowment
We are now building on that legacy with a campaign to ensure that every patient who comes to Lake Taylor with a serious or life-changing illness has access to palliative care, a holistic approach based on the needs and preferences of the patient, not on the prognosis. Towards that end, an impressive group of supporters have come together to launch an $8 million campaign to fully fund the Macon F. Brock Jr. Palliative Care Program Endowment at Lake Taylor.
What exactly is palliative care, and why is it important?
Palliative care is a person-centered approach to care. It is appropriate at any age and at any stage of a serious illness to reduce pain, symptoms, or stress, and it can be provided along with curative treatment.
Palliative care improves the quality of life for both the patient and their family. It makes a stressful time less stressful. Palliative care is a relatively new term and since people won’t embrace what they don’t know, caregiver families need to learn more about it.
Each of us knows someone facing the challenge of a chronic and debilitating medical condition. Together, we can ensure that everyone in our community can access this new, modern standard of transitional care.
Campaign Cabinet Members
Beth and Paul Fraim
Debbie Schwartz – Executive Director
Lake Taylor Transitional Care Hospital Foundation
1309 Kempsville Road, Norfolk, VA 23502
(757) 461-5001 Ext. 339