The Campaign for the Macon F. Brock Jr.
Palliative Care Program Endowment
Lake Taylor Transitional Care Hospital has created a 130-year legacy of caring for community members – whether they are young, elderly, or in the middle of life. We provide every patient with compassionate and quality care, regardless if they are a brief visitor, recovering from surgery, or facing a serious long-term illness.
We are now building on that legacy with a campaign to ensure that every patient who comes to Lake Taylor with a serious or life-changing illness has access to palliative care, a holistic approach based on the needs and preferences of the patient, not on the prognosis. Towards that end, an impressive group of supporters have come together to launch an $8 million campaign to fully fund the Macon F. Brock Jr. Palliative Care Program Endowment at Lake Taylor.
What exactly is palliative care, and why is it important?
Palliative care is a person-centered approach to care. It is appropriate at any age and at any stage of a serious illness to reduce pain, symptoms, or stress, and it can be provided along with curative treatment.
Palliative care improves the quality of life for both the patient and their family. It makes a stressful time less stressful. Palliative care is a relatively new term and since people won’t embrace what they don’t know, caregiver families need to learn more about it.
To be able to provide access to free palliative care for every Lake Taylor patient, in perpetuity, we must fund the program completely at a cost of $8 million. With an initial $1.2 million gift from Joan Brock, along with other cornerstone gifts, Lake Taylor is well on its way to fully endow the Macon F. Brock Jr. Palliative Care Program, guaranteeing that no one will go without the best care for chronic conditions.
Each of us knows someone facing the challenge of a chronic and debilitating medical condition. Consider having a “courageous conversation” with your loved ones to learn about their wishes and help them make an Advance Care Plan. Together, we can ensure that everyone in our community can access this new, modern standard of transitional care.
Campaign Cabinet Members
Beth and Paul Fraim
Debbie Schwartz – Executive Director
Lake Taylor Transitional Care Hospital Foundation
1309 Kempsville Road, Norfolk, VA 23502
(757) 461-5001 Ext. 339